Client project · Logistics
DIASPORA SHIPPING EXPRESS
Connect New York with Senegal and African destinations through a clear shipping website and an operations platform built around customers, staff and partners.
NEW YORK · SENEGAL · AFRICA

Illustrative visual used in the Diaspora Shipping website.
Connect New York with Senegal and African destinations through a clear shipping website and an operations platform built around customers, staff and partners.
Scope
- Website redesign and dedicated service pages
- Brand illustrations, motion and destination storytelling
- Public shipment tracking
- Separate owner, manager, employee and partner spaces
- Shipment records and payment status
- Printable parcel labels and QR-code receipts
- Receipt sharing through WhatsApp
- English, French and Wolof customer experience
THE CHALLENGE
Make distance feel simpler.
Families and businesses need to understand the journey, find the right service and follow their shipment. Staff and destination partners need clear records and a shared view of each parcel.
OUR APPROACH
One journey. Connected people.
Becoming brought service pages, shipment tracking and a multilingual customer experience together with dedicated operational spaces. A visual direction inspired by New York and Africa connects the logistics with the families behind each shipment.

Illustrative family visual. Private customer and operational records are not displayed.
BECOMINGStart a project